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In beverage, segmenting category by intensity is key | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Christopher Lombardo

According to the latest IMI research into purchasing behaviours, too many decisions are made by national sampling, particularly as it pertains to beverages.

http://strategyonline.ca/2023/03/01/segmenting-category-by-intensity-of-purchase-is-key/
 

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